Rewards program in the neighborhood?

Santana Row Online Concierge Service and Rewards Program.

When we first moved to the bay area from Colorado five years ago, we lived at Santana Row for a few years. We definitely took advantage of the experience and utilized the convenience of dining and shopping at Santana Row for those few years. My husband and I had discussed on many an occasion that SR needed a loyalty program for dining and shopping at Santana Row…and now, 3 years later, Santana Row’s Rewards Program has been implemented. Following is a summary of my online chat with the concierge service.

You are now chatting with ‘Concierge1’

Concierge1: Good Afternoon, welcome to the Santana Row Rewards site, is there something I can help you with today?‬

you: Hello, I just signed up for the rewards program online. If I bring my receipts in for today, when I pick up my card, they will be credited to my card that I signed up for correct? Thank you, Tiffany

Concierge1: Yes, absolutely, so you will want to bring in all your original receipts and we will be able to add those points towards your account. Our office is open Mon-Sat from 10am-9pm and Sunday from 11am-7pm.‬

Concierge1: We are always more than happy to help with any with questions or concerns that you may have with Santana Row, and are very excited to be able to have this program up and running for our loyal members! ‬

you: yes, we used to live at SR above SINO for 2 years and it was so much fun…now we live in a house but we still come to SR all the time…we had talked about SR needing a loyalty rewards program when we lived there…and FINALLY you guys got it. Too bad you didn’t have when we lived there, we spent a fortune on food and retail living there for 2 years! 🙂

you: Thanks for your help

you: I appreciate your quick response and helpfulness.

you: Sincerely, Tiffany Tuell

Concierge1: Oh wow! Too bad it wasn’t up then, it definitely would have been very beneficial! Well we hope that you will continue to come out and support our events, it’s because of you we get to continue to have such things here at Santana! ‬

Concierge1: Your very welcome! We hope to see you soon! ‬

Concierge1: My name is Katelyn, and if you ever have any questions or looking for some event information you can always contact myself or any of the concierge members and we would be glad to help! ‬

you: Katelyn, you are awesome, thanks and have a great day. Thank you very much. I will definitely work directly with you.

you: yes of course we will always be fans of SR and support events and will be patrons. You made my experience today for sure! Otherwise, this is just another program. Having a person to connect with made my experience great

Concierge1: Well I look forward to meeting you all in the near future, Hope that you enjoy the rest of this beautiful afternoon as well! Yes that is awesome, and I appreciate it very much that means a lot to me, I do love me job very much, and I enjoy helping customers like yourself! ‬

 

Katelyn, is a wonderful spokesperson and representative for Santana Row, for the new Santana Row Reward program and for the SR Concierge Service. She was personable, helpful, humble, a good listener, upbeat and gave relevant and helpful information about access for me to get credit for my receipts (points) and encouraged engagement with SR into the future for repeat business. Her tone and communication style exude customer focus. I will work directly with her for any future SR engagement because she engaged me into a conversation and invited me to keep connected.   The SR rewards program in and of itself has a lot of opportunity to grow (not all establishments are participating in offering a reward, some are ‘light’ rewards (discount etc.) and there are much more creative rewards to be had…) That said, as a spokesperson for the new program, Katelyn is a star and she made my day!

 

Yelpers help you?

IMG_0627I always like trying new places to eat out. But the risk associated with picking something new and out of town for a party of 8 makes for some nail biting. So often I used to call or email friends (like minded foodies) for suggestions and reviews. Now of course we all get on Facebook and Yelp to send a ping out in our own circle of advisors. Funny thing about Facebook is that it still to me is too closed of a personal network to find something fresh. Why would I ask same circle of friends on Facebook who actually asked me to pick a new spot? This is what I really treasure Yelp for.  Sure you aren’t likely to agree with everyone on Yelp but to me the law of large #s applies.  In this case we found a wonderful place called Solbar at the Solage Resort – and a great evening was had by all.

Do you find Yelp helpful? How much do you use it personally for decisions now? Are you helping all your favorite businesses get active on Yelp.com?

Clearly there are still issues with people who flame their competition behind the cloak of single reviews/profile and other less than admirable tricks.  I believe Yelp is trying to clean up their processes to both eliminate overt favoritism of paid advertisers as well as allowing business owners to manage negative feedback in a reasonable manner (just as they would on a blog). I also think Yelp probably needs to stay as independent a business as possible to reduce the temptation for engineering favorites.

As a marketing and sales consultant for small businesses I can’t think of any reason why a legitimate business wouldn’t want to be on Yelp and actively seeking their customers to comment (for better or worse) on Yelp. & yet I continue to find local businesses who aren’t set up on Yelp.

Sure it must seem like a treadmill sometimes if you are a restaurant and are tracking reviews and feedback on Yelp, Open Table, Google Places, Facebook Wall etc. We suggest our clients be proactive in owning their profiles and feedback with a clear process on who and how often reads the reviews and responds to feedback.  One of our clients has an older clientele and wasn’t convinced the time and attention to online profiles would reach their existing clients. Fair criticism. What they found is that with a little bit of work to start a conversation online, all of a sudden they were reaching new potential clients who were attracted by the online presence. Not rocket science, but a good illustration of why some smaller local businesses are unsure why they should set up profiles and what the benefit will be from investing time in them.

IMG_0631Do you use the features in Yelp to reduce the reviewers you follow to ones you select? Do you read the other reviews of completely new services and companies of the reviewers you enjoy the most? I’m curious how much of these features are actually in use versus the original “cloud sourcing” approach to feedback.

Feel free to comment on your experiences with Yelp.

P.S. The best cocktail at Solbar (see left photo) was something called Sex In The Valley.