INSPIRE (verb) – To exert and animating, enlivening or exalting influence on. [Merriam Webster]
One someone asks us on a plane or in a meeting room what “we do” the answer is “we help organizations increase sales and improve profits”. Everyone can clearly see why you would want to do that and what success then looks like. Not everyone can see how to do that. We don’t know all the answers of course either, but we work very hard to understand how consumers and businesses behave today when considering the purchase of something of value. & we bring insight and experience both to you as a client to make a special program that is suited best for your unique business.
Sometimes people see loyalty as a “points program” and a “warm fuzzy” with no definable business benefit. We don’t see it that way. We see the reduced costs (improved profits) involved in delivering goods and services to those clients who are:
- relatively satisfied,
- willing to refer you to others,
- and have some probability to buy again from you in the future.
These customers of yours are incredibly special and you should treat them that way. Incredibly enough today we can communicate to this loyal community in relatively low cost ways for businesses large & small. Therefore, it’s not the”community” toolset cost that inhibits most businesses rather it’s the commitment to staff resources and training. You need to have dedicated people and a plan. That’s where we can help. We’ll help you build a plan and then augment and train your staff until you feel your business is ready.
Finding out who your real advocates and evangelists are in your customer base has never been more accessible. Taking care of them yields immediate benefits on your business top line (word of mouth marketing) and bottom line (reduced costs of sales and marketing). Do you have the plans in place you need to connect with your most loyal customers? If not, what are your plans? Can we help? Give us a call.