There is just not enough loyalty in the world today. And when I say loyalty, I mean anything and everything that keeps us coming back for more and commitment to anyone or anything – personally and professionally speaking. The impact of loyalty in its most primal form (the good the bad and the ugly) has created billionaires but has also severed long term relationships. Personally, I am continually thirsty for loyalty – thoughts, ideas, experiences, examples and impressions that have and will distinguish businesses and people alike into the future.
Ever have a serendipitous moment in life? For me, being loyal and enticing loyalty are as impressive as the stomach butterflies of serendipity. We give our loyalty as result of many factors. I will agree that in its most basic and primary form and function, loyalty can be achieved through price, convenience, rewards and incentives. But, let’s explore how price and reward only go so far. From my experience, best practices in loyalty are a special blend; a mysterious concoction that inspires, and keeps us and our prospects and clients coming back for more.
Passion, Personalization, Exceptional Service, Conversation, Trust, Authenticity, Experience. For me, the magic of loyalty, and therefore business to business and business to consumer loyalty, is all about relationships: Relationships between people, connections forged and the emotional conversations created from ongoing dialogue.
I am ready to have a conversation about anything and everything Loyalty. I am ready to share Loyalty impressions from past, present and my predictions for the future. I will comment on B to B, B to C and talk about things that impress me and things that don’t; world class experiences and less than mediocre efforts. I will share favorite stories, academic learning, memorable life experiences and simple loyalty pleasures.
A Libation is a ritual pouring of a drink. I will pour you a drink – wine, beer, soda, coffee, tea or a glass of water – whatever inspires you. And so, a toast to all things Loyalty as we converse, debate and reflect on Loyalty, what it means to me, you and the influence of the enigma that is loyalty. Welcome to the party. Let’s have fun. — Tiffany